I've written previously about how difficult it is to buy maternity clothes for a pregnant woman, stating the dangers inherent to the giver of such a gift. One rogue decision on sizing and she could either explode at you (too big: "How big do you think I am?") or implode in tears (too small: "I'm getting huge!"). It is a challenge for men to buy clothing for women when their bodies are not undergoing a myriad of changes, but throw in altered physical appearance and a limited selection of styles and you're setting yourself up for gift giving failure.

As difficult as it is to find something fashionable in the realm of maternity clothing, it's equally difficult to find something that is well made and fits well. A standard, ill-fitting maternity smock won't cut it for women in professional environments, nor will it make the expectant mother feel good about herself either. (If you pick nothing else up from this blog, note this: it is paramount that you make expectant mothers feel good about themselves.)

This puts expectant fathers at a distinct disadvantage; buy nothing and you look like you don't care, buy the wrong thing and you may fall flat on your face.

Finally, there is a solution in the form of Maggie Maternity clothing. Not only does it make it easy for a guy to buy clothing for an expectant woman, it's something she actually wants! For the first time in either of my wife's two pregnancies, she has clothing that makes her feel good about herself and that she didn't have to describe using the adjectives "tent", "scratchy" or "cheap". My wife called me at work when it arrived in the mail and exclaimed "It's fantastic!"

When I got home I realized why she was so excited, she looked absolutely beautiful in her new clothes. They're simple, classic and elegant and make her look more like she's going into a restaurant than into labor. I asked my wife what she liked about the pieces and she began to ramble off quite a few. I only typed fast enough to catch some sentence fragments, but they paint a clear picture:

... comfortable, easy to wear, versatile....

... mix and match, easy to incorporate with other styles and pieces...

... something, something, easy care, something, something, lay flat to dry...

... a nice change style wise because everything else is empire waisted and it's nice to have one nice fluid silhouette from top to bottom, not just a uni-boob or boob shelf and a belly.

... there is an elastic quality to it that stretches to fit a body but isn't clingy at all. It's great because the combination of the material and the side ruching grows with you. It doesn't make you look too large early on and is flattering throughout the entire pregnancy.

While the clothes themselves solve the issue of what an expectant mother would want, the website itself does a great job of helping you select appropriate sizing, providing style tips and suggesting predefined clothing combos. I got the four piece Classic Maggie Box for my wife which includes two tops, a skirt and pants, all of which she loves. My wife is about 6 feet tall and they even have long sizes to accommodate.

For those of you looking to buy maternity wear, expecting father or mother, I'd highly recommend Maggie Maternity.

The good folks at Maggie Maternity were kind enough to extend a discount coupon good for 20% off of any full-price merchandise through the end of August, 2009. (Excludes sale items and boxes).

Enter the code Aug20 on the shopping cart page to redeem the discount. (It's never to early to think about the holidays!)